20.06.2007
Internet Dominates car buying process
Study shows 85% of consumers research online
The internet is as important as a test drive in the car buying process, according to a new study. Research by customer experience benchmarking firm Global Reviews found that websites heavily influence the purchasing decision - 85 per cent of car buyers visit manufacturers' websites before buying a car. Almost 80 per cent use the internet to compare cars from different manufacturers and 20 per cent go online again just before making their final decision.
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