12.03.2007

Microsites For Maximum Traffic

Two newly launched microsites, developed and hosted by Axiom Design, are providing increased traffic for a premium automotive retail group.

Web designers at Axiom Design wrote, designed and developed the two microsites to help Spire Automotive Ltd, which operates three franchised Audi centres in north London and Hertfordshire, attract targeted internet traffic to boost its already successful fleet department and to promote the new Audi A5.

Adding to its extensive portfolio of sites, Axiom Design also manages the new microsites – www.a5audi.co.uk and www.audilease.co.uk enabling continual updates. The sites are subject to an on-going comprehensive site engine optimization (SEO) and Google media campaign as well as being linked to parent web site www.m25audi.co.uk (also written, designed, developed and managed by Axiom Design).

Frequently occupying the number one spot on the Google sponsored listings, www.a5audi.co.uk is currently receiving more than 400 visitors a day and in the first two weeks of going live, the site generated 300 email enquiries, 70 of which were in the first 48 hours. The Google marketing campaign has yet to go live for www.audilease.co.uk but it is currently achieving a top 10 position in the Google ‘natural’ listings.

Head of business at Hatfield Audi, one of Spire Automotive’s centres, Paul Greenberg said:

“We wanted to capitalise on the success of our M25Audi website and experiment further with an extended internet marketing campaign; the newly launched A5 and a specialist fleet site were obvious candidates.”

“Our experience reflects the fact that today’s car-buyer is internet-savvy and expects to find everything they need literally at their fingertips. By meeting this demand from internet-hungry car-buyers we are driving more traffic into our web sites. By backing that up with a highly professional follow-up procedure and excellent customer care, we are converting a high percentage of those enquiries into test drives and car sales.”

“The success of the M25Audi web site is due to the strong relationship we have developed with Axiom Design which made them the natural choice for our microsites. Our internet presence will continue to play a central role in our overall marketing strategy and we will be undertaking even more innovative campaigns throughout this year.”

For more information, please contact:
Rob Skidmore
Operations Director
T: 0870 042 5211
E : sales@axiomdesign.co.uk
W: www.axiomdesign.co.uk